Savvy pet parents are becoming more informed of ingredients going into their pet’s food, with nearly 9 in 10 globally agreeing that accuracy and transparency on pet food labels is important. Products packed with functional health benefits are also becoming increasingly common on pet food retail shelves as consumers adopt a “food is medicine” approach to their own diets and extend these preferences to their pets. Balancing the addition of functional health support while providing a fundamentally nutritious product, supporting consumer understanding, and earning consumer trust can be a challenge for modern pet food innovators. Performance Minerals, exclusively available from Zinpro are emerging as an effective innovation solution because they deliver the pet-proven health benefits pet parents are seeking within an ingredient category that they already understand from their own diets.
Essential Nutrition, Redefined
Despite playing crucial roles in processes such as DNA synthesis, tissue maintenance, and enzymatic functions, trace minerals have historically played a passive role when it comes to product innovation.
Zinpro Performance Minerals are re-defining the role of essential nutrition in modern pet diets. Unlike conventional trace minerals, Zinpro Performance Minerals provide fundamental nutrition with functional benefits that go beyond supporting baseline nutrition. The patented mineral technology used to create Zinpro Availa® and ProPath® Performance Minerals leverages the amino acid transport system to help trace minerals reach their full potential. This unique, proven mode of action helps Zinpro Performance Minerals work smarter than conventional options, by maximizing mineral absorption and utilization within target tissues and organs. Their stability and solubility also protect them from dietary antagonists, ensuring they remain available to the animal throughout the digestive process, even in the presence of antagonists.
With Zinpro Performance Minerals, modern pet brands can help pets shine from the inside out – supporting multiple high-value health benefits such as skin and coat health, immunity, energy levels and lifetime vitality. By delivering measurable benefits pet parents can see, modern brands can gain a competitive edge while building consumer trust and loyalty.
Not all Trace Minerals are Created Equally
Trace mineral form and structure play a crucial role in their absorption and efficacy. Understanding the differences between inorganic, conventional organic and advanced options like Zinpro Performance Minerals is essential for choosing the right solution for your brand.
Inorganic trace minerals, such as oxides and sulfates, are the most basic form of mineral supplementation. Inorganic trace minerals often face absorption challenges as they are highly susceptible to being sequestered and bound by dietary antagonists within the digestive tract, making them unavailable for absorption. Furthermore, they rely on metal ion transporters for absorption, where competition for transport with other minerals can lead to inefficient uptake and utilization by the animal.
Conventional organic trace minerals improve upon inorganic forms by binding the mineral to an organic or carbon-containing molecule, like amino acids or protein, which can enhance their bioavailability. However, conventional organic minerals can dissociate in the low pH of the stomach, reverting the mineral to an inorganic form thus facing similar absorption issues.
Zinpro Performance Minerals are uniquely designed with a one-to-one bond between a metal ion and an amino acid, allowing them to utilize specific amino acid transporters for absorption. The advanced structure of Zinpro Performance Minerals ensures they remain soluble, stable across physiological pH levels throughout the digestive tract, are protected from antagonists, and can be metabolized efficiently, leading to superior animal performance.
In a rapidly advancing pet food industry, where new ingredients are constantly being introduced, Zinpro Performance Minerals enable you to innovate with confidence, offering pet-proven health benefits that are both safe and sustainable, aligning with the desires of pet parents who seek ingredients they can easily understand and trust. To discover how Zinpro Performance Minerals can elevate your brand, visit zinpropet.com today.
