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Traditionally, mobility nutrition has been positioned as a solution for aging dogs with products designed to support joint health once stiffness, slower movement or difficulty keeping up with daily activities becomes noticeable. But today’s pet parents are increasingly taking a different view of health. Rather than waiting for problems to appear, they want nutrition that […]

Advancing canine mobility with performance minerals Laura Amundson, Ph.D., Research & Discovery Lead, Global Pet Smooth walks up the stairs, keeping pace on daily walks, bouncing back quickly after exercise at the park – visible health outcomes like these nourish the bond between people and their pets, and these everyday moments are increasingly used to

How Zinpro® Performance Minerals® Deliver Consistency Pet Food Brands Can Build Upon The hardest challenges in nutrition are rarely the obvious ones. They are the quiet questions that surface over time: Will this ingredient perform the same way next month? Next year? At scale? In a new SKU? When ingredients perform reliably, those questions begin to

Pet food innovators face a familiar challenge: the market is growing, but differentiation is harder than ever. Functional claims dominate packaging and consumer expectations are rising. Pet parents are no longer satisfied with ingredient lists; they want proof of performance. They expect visible outcomes such as shiny coats, playful energy, healthy mobility and their pets

Pet food innovators are under growing pressure to deliver better health outcomes, stand out in a competitive market and meet shifting consumer expectations, all while staying profitable.   Allison Millican, Ph.D., Zinpro Global Pet Lead sat down with the Petfood Forum team to talk about how rethinking trace mineral strategies can help pet food innovators meet these demands.   Watch this video to discover how using essential minerals already required

Unlocking the Strategic Value of Performance Minerals to Drive Differentiation and Consumer Trust  Whether walking through a pet food store aisle or scrolling online, pet parents have never had more options to feed, treat, and supplement their pets and their pet nutrition purchases are increasingly mirroring their own food and beverage choices. As brands race

In today’s competitive pet food market, standing out and earning loyalty is becoming increasingly challenging. What if essential nutrients already required in the diet could become your brand’s key differentiator? Discover how Zinpro® ProPath® Performance Minerals® support visible high-value health benefits—like healthy skin and coats, mobility and vitality by optimizing absorption and metabolism of trace

Five Factors to Help Evaluate Trace Mineral Effectiveness Although used in small amounts, trace minerals play a crucial role in maintaining many daily biochemical processes in pets and are necessary to sustain life, manage stress and promote growth, development and overall health. Trace minerals are included in pet diets in either inorganic or organic forms.

Savvy pet parents are becoming more informed of ingredients going into their pet’s food, with nearly 9 in 10 globally agreeing that accuracy and transparency on pet food labels is important. Products packed with functional health benefits are also becoming increasingly common on pet food retail shelves as consumers adopt a “food is medicine” approach

The need for proper nutrition for companion animals begins very early. It actually begins in utero, thus how our pets are fed early in life can have lasting effects on lifetime health and well-being. Nutrition can impact organ development, metabolism, bone and joint integrity and immune competence, among other things.  Beginning with puppies and kittens and