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Pet food innovators are under growing pressure to deliver better health outcomes, stand out in a competitive market and meet shifting consumer expectations, all while staying profitable.   Allison Millican, Ph.D., Zinpro Global Pet Lead sat down with the Petfood Forum team to talk about how rethinking trace mineral strategies can help pet food innovators meet these demands.   Watch this video to discover how using essential minerals already required […]

Unlocking the Strategic Value of Performance Minerals to Drive Differentiation and Consumer Trust  Whether walking through a pet food store aisle or scrolling online, pet parents have never had more options to feed, treat, and supplement their pets and their pet nutrition purchases are increasingly mirroring their own food and beverage choices. As brands race

In today’s competitive pet food market, standing out and earning loyalty is becoming increasingly challenging. What if essential nutrients already required in the diet could become your brand’s key differentiator? Discover how Zinpro® ProPath® Performance Minerals® support visible high-value health benefits—like healthy skin and coats, mobility and vitality by optimizing absorption and metabolism of trace

Five Factors to Help Evaluate Trace Mineral Effectiveness Although used in small amounts, trace minerals play a crucial role in maintaining many daily biochemical processes in pets and are necessary to sustain life, manage stress and promote growth, development and overall health. Trace minerals are included in pet diets in either inorganic or organic forms.

Savvy pet parents are becoming more informed of ingredients going into their pet’s food, with nearly 9 in 10 globally agreeing that accuracy and transparency on pet food labels is important. Products packed with functional health benefits are also becoming increasingly common on pet food retail shelves as consumers adopt a “food is medicine” approach

The need for proper nutrition for companion animals begins very early. It actually begins in utero, thus how our pets are fed early in life can have lasting effects on lifetime health and well-being. Nutrition can impact organ development, metabolism, bone and joint integrity and immune competence, among other things.  Beginning with puppies and kittens and

When it comes to the health and wellbeing of dogs, nutrition plays a critical role. A dog’s quality of life requires a strategically balanced diet, which includes essential trace minerals like copper. While copper levels in canine nutrition have recently come under scrutiny, it is still important to understand the role copper plays in maintaining

Maintaining healthy skin and coat is critical to the wellbeing of our dogs and cats. Unhealthy skin or hair coat may lead to itchiness and discomfort, possibly altering an animal’s social behavior. Keeping our pets healthy can help prevent skin infections and may reduce allergenic effects of hair loss and dander on both humans and

Allergies come in many different forms and can impact us in unique ways. I’m sure we can all agree no matter the type of allergy, it causes discomfort. Now just think about your pet. Allergies are quite common in pets and can cause the same discomfort that affects their mood, energy and overall well-being. Often

When we look at our dogs and cats, we typically observe them from above and assume everything looks okay. But what we often miss are their paws. Paw pads are easy to overlook simply because they’re out of sight most of the time. But if your pet is exposed to extreme conditions or abrasive surfaces,