Dr. Allison Millican

Five Factors to Help Evaluate Trace Mineral Effectiveness Although used in small amounts, trace minerals play a crucial role in maintaining many daily biochemical processes in pets and are necessary to sustain life, manage stress and promote growth, development and overall health. Trace minerals are included in pet diets in either inorganic or organic forms.

Savvy pet parents are becoming more informed of ingredients going into their pet’s food, with nearly 9 in 10 globally agreeing that accuracy and transparency on pet food labels is important. Products packed with functional health benefits are also becoming increasingly common on pet food retail shelves as consumers adopt a “food is medicine” approach