Breaking Barriers to Skin and Coat Performance: Why Foundational Nutrition Matters

Maintaining skin and coat condition remains a leading priority for pet owners. Today, more than 75% assess their pet’s wellbeing through visible outcomes, including their skin and coat and increasingly expect those visible signals to substantiate pet food health claims.

Research shows that even well‑formulated diets may reach a performance ceiling, leaving value perceptions and product consistency at risk. That ceiling is set by how well the nutritional foundation supports the biological systems responsible for skin and coat expression. By rethinking the role of foundational nutrition, including trace minerals, dogs and cats can experience healthier skin and an improved coat appearance. 

Watch this webinar to see peer-reviewed evidence, understand how trace mineral form influences the biological systems behind skin and coat health and learn how applying performance minerals in your formulas can deliver peer-reviewed, pet-proven skin and coat outcomes modern pet owners expect. 

This webinar explores:

• How trace mineral form influences visible skin and coat outcomes in dogs and cats
• The biological role trace minerals play in supporting healthy skin and a shiny, well‑maintained coat
• Peer‑reviewed research linking mineral form to real‑world results like coat quality, shedding and skin condition
• Strengthening the scientific foundation behind skin and coat claims to support clearer, more credible product messaging