Zinpro

Pet food innovators are under growing pressure to deliver better health outcomes, stand out in a competitive market and meet shifting consumer expectations, all while staying profitable.   Allison Millican, Ph.D., Zinpro Global Pet Lead sat down with the Petfood Forum team to talk about how rethinking trace mineral strategies can help pet food innovators meet these demands.   Watch this video to discover how using essential minerals already required

In today’s competitive pet food market, standing out and earning loyalty is becoming increasingly challenging. What if essential nutrients already required in the diet could become your brand’s key differentiator? Discover how Zinpro® ProPath® Performance Minerals® support visible high-value health benefits—like healthy skin and coats, mobility and vitality by optimizing absorption and metabolism of trace