Visible Health Outcomes Are Becoming the
New Measure of Trust
Premiumization and functional positioning continue to push the pet food industry forward. Today, performance expectations extend beyond formulation claims to visible, repeatable outcomes that hold up over time.
As scrutiny increases, those outcomes have become the clearest signal of whether a diet is truly working. Delivering that level of consistency depends on foundational nutrition, particularly trace minerals made to support repeatable outcomes. Built on pet‑specific, peer‑reviewed research, Zinpro® Performance Minerals® help translate nutritional intent into visible results over time.
Access tailored insights, pet-specific research and practical resources aligned with your innovation goals.
Access insights supporting trusted visible outcomes
Peer-reviewed
research
Examine how trace mineral form influences visible health outcomes in pets.
Research-backed perspectives
Gain insights into formulation consistency, variability and claims confidence.
Science you can
rely on
Evidence supporting the role of performance minerals in modern pet food systems.
Aligned with
what matters
Insights aligned with consumer expectations around visible wellness and trust.
Visible wellness and scientific proof Are becoming the new standard for how pet parents judge pet health
76%
monitor pet health through visible and behavioral cues*
75%
look for products that improve a pet’s health and wellness*
71%
of U.S. consumers demand proof backed by credible research*
*Zinpro® Pet Parent Research 2025; Packaged Facts Consumer Survey 2025
Visible health outcomes start with a stronger nutritional foundation
Visible outcomes are only as reliable as the nutritional system beneath them. When foundational nutrition performs consistently, functional ingredients are better positioned to deliver predictable results across life stages, environments and individual variability.
Performance minerals are designed differently to support more predictable mineral utilization. By reducing variability at the foundational level, they help formulations deliver more consistent visible health outcomes.
Utilization after consumption is often overlooked.
How trace minerals are utilized once consumed can be a hidden source of variability, especially in more complex formulations where many conventional mineral forms underperform.
Predictable mineral utilization supports consistent, repeatable outcomes.
When foundational nutrients are utilized consistently, formulas perform more reliably and deliver visible results pet parents can see and trust over time.
Designed to reduce variability at the foundation.
Performance minerals are made for predictable utilization within the animal, strengthening the nutritional foundation to support consistency, claims confidence and brand credibility.
Explore the research behind more predictable visible outcomes
Includes peer-reviewed dog and cat studies examining trace mineral form, utilization and visible health outcomes.
Stronger foundations,
amplified outcomes
Trace minerals support hundreds of biological processes, yet many mineral forms are excreted before they can be effectively utilized by the animal. When utilization is inconsistent, it introduces hidden variability that limits how reliably formulations deliver visible health outcomes.
Performance minerals are designed to address common utilization challenges. Multiple peer-reviewed dog and cat research publications demonstrate that with performance minerals in the formula, pet foods can more predictably deliver the visible health outcomes pet parents value most.
When the nutritional foundation performs more consistently, everything built on top of it has a better opportunity to work as intended.
